Explore our library of business strategy podcast episodes, each crafted to give you valuable marketing insights in 15 minutes or less. Click on any episode to listen and get ready to elevate your business growth strategies.
In this final segment of a 3-part podcast, Mike and Rob continue their discussion about aligning sales and marketing efforts, focusing on key performance indicators (KPIs) and the sales funnel process.
15 MINUTES
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In this second installment of their conversation, host Mike Cottrill reunites with Sandler Sales expert Rob Yoho to dive deeper into the sales funnel and lead quality. Moving beyond their previous discussion of the MQL to SQL handoff, they examine why simply increasing lead volume often fails to deliver sustainable growth
16 MINUTES
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In this insightful conversation, host Mike Cottrill sits down with Rob Yoho, a Sandler Sales expert, to tackle the age-old tension between marketing and sales teams. Together they explore why marketing-qualified leads (MQLs) often fail to convert into sales-qualified leads (SQLs), creating what they call the “million-dollar gap” between departments.
14 MINUTES
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