Want to know what works when it comes to explosive B2B growth? Agency veteran Mike Cottrill gives actionable SMB marketing advice to help you scale. Whether you’re in finance & technology, manufacturing, or professional services, this marketing podcast can help you grow—and fast. Listen to CM-YO on Spotify, Apple Podcasts, Buzzsprout, or your favorite podcast network.
Tips you can use today, in just 15 minutes. Discover topics ranging from support sales, to content messaging to the latest in marketing AI.
Ever published content that got views but never generated a single lead? It’s a common problem in the marketing world. Most B2B companies are drowning in a generic B2B content strategy that says a lot and does nothing. And their sales teams are paying the price. In this episode, we talked with Rob Vaughan, VP of Business Development & Marketing at CLS Facility Services, to learn what makes great content.
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Developing relationship-building sales skills is the key to improving close rates. Get insights from Rob Vaughan, VP of Business Development & Marketing at CLS Facility Services.
MINUTES
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Ever received an email claiming you’ve stolen someone’s photo and demanding compensation? This growing scam is targeting business owners everywhere! In this video, we break down exactly how copyright infringement scammers operate and why B2B companies are their prime targets.
6 MINUTES
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In this insightful conversation, host Mike Cottrill sits down with Rob Yoho, a Sandler Sales expert, to tackle the age-old tension between marketing and sales teams. Together they explore why marketing-qualified leads (MQLs) often fail to convert into sales-qualified leads (SQLs), creating what they call the “million-dollar gap” between departments.
14 MINUTES
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In this second installment of their conversation, host Mike Cottrill reunites with Sandler Sales expert Rob Yoho to dive deeper into the sales funnel and lead quality. Moving beyond their previous discussion of the MQL to SQL handoff, they examine why simply increasing lead volume often fails to deliver sustainable growth
16 MINUTES
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In this final segment of a 3-part podcast, Mike and Rob continue their discussion about aligning sales and marketing efforts, focusing on key performance indicators (KPIs) and the sales funnel process.
15 MINUTES
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Marketing moves fast. You need to move faster. Keep up with the CM-YO marketing podcast to help you stay on top of the latest SMB marketing tactics. Because time is money, and we’re here to make sure you get the best return on your investment.
Scale your business in 15 minutes or less. Whether you’re on your morning commute, squeezing in a quick gym session, or grabbing a coffee between meetings, we’ve got you covered with tried-and-tested tips.
No fluff, no filler. Just the latest marketing trends, strategies, and insights delivered in a concise, entertaining format.
Get practical, real-world advice from a B2B marketing professional with decades of experience.
Walk away with tips and tricks you can implement today. Because we know you don’t just listen—you lead.
The advice found in the CM-YO podcast is built on decades of experience in the digital marketing space.
Jessica Kusisto is a Senior Copywriter for NgageContent. She’s hard at work behind-the-scenes, finding relevant topics our listeners want to learn about. She also edits and distributes the podcast (and completes other tasks that help Mike sound amazing.)
Mike Cottrill is the CEO and Co-founder of NgageContent, a multi-million dollar inbound marketing agency. For nearly 20 years, Mike’s been helping B2B organizations scale through thoughtful, powerful marketing tactics. From industrial machine shops and corrugated manufacturers to technology companies, Mike knows what works when it comes to SMB marketing and B2B growth.
Don’t miss out on the marketing knowledge that could transform your business. Subscribe on Apple Podcasts, Spotify, or your favorite podcast platform.
