How to Create a B2B Content Strategy That Moves the Needle
Ever published content that got views but never generated a single lead? It’s a common problem in the marketing world. Most B2B companies are drowning in a generic B2B content strategy that says a lot and does nothing. And their sales teams are paying the price.
We talked with Rob Vaughan, VP of Business Development & Marketing at CLS Facility Services, to learn what makes great content. Rob’s spent years figuring out how to turn technical expertise into content prospects actually want to read.
What you’ll learn about creating a B2B content strategy that drives sales:
- Why specific content wins every time, and how to find your niche topics
- How to turn your internal team’s conversations into your best content ideas
- Where Rob sees marketing and sales heading over the next 18-24 months
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About CM-YO
The CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast.
About NgageContent
NgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.
