How to Use Relationship-Building Sales Skills to Improve Your Close Rates
In the B2B space, relationships are everything. But how do you establish them? And once you create those relationships, how do you make them stronger? Developing the right relationship-building sales skills is the answer.
In the latest CM-YO episode, we talked to Rob Vaughan, VP of Business Development & Marketing at CLS Facility Services. With decades of sales and marketing experience, he covers the key to building long-term relationships and consistently closing business.
We cover B2B sales and marketing topics including:
- Why salespeople who think they have a high close rate are probably wrong
- How to say no to a prospect that is not a good fit
- Running successful educational events for existing clients and prospects
- Why business development is about mutual fit, not sales
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About CM-YO
The CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast.
About NgageContent
NgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.
