Ace Your Marketing to Sales Handoff with Insights from CM-YO
Are your marketing and sales teams frustrated with one another? It’s an all-too-common occurrence. Marketing feels like they’re delivering good leads, but sales says they’re duds. Meanwhile, marketing is frustrated with sales because they don’t give adequate feedback. As a leader, it’s tough to get these two departments on the same page. Luckily, the marketing to sales handoff just got a lot easier.
Mike Cottrill, CEO of NgageContent, has helped countless businesses close the gap between sales and marketing. In this episode, he interviews Rob Yoho, a Sandler Sales expert, to break down why marketers think they’re driving high-quality leads while sales teams often disagree. Get ready for some eye-opening insights and maybe even a truce between marketing and sales. (Hey, we can dream, right?)
What you’ll learn about the marketing-to-sales handoff:
- Why you need a structured, repeatable process for business development
- Why marketing teams feel like they’re crushing it, but sales teams still say “the leads suck”
- How to align marketing qualified leads (MQLs) and sales qualified leads (SQLs)
- How sales and marketing teams can better communicate to bridge the million-dollar gap between them
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About CM-YO
The CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast.
About NgageContent
NgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.
