“How Can I Close More Sales?” An Answer to the Age-Old Problem
Many businesses struggle with a common frustration: marketing generates leads, but sales doesn’t close enough deals. The problem? The handoff isn’t seamless, and the wrong metrics are often being tracked. If you’re wondering “how can I close more sales,” this episode is for you.
Mike Cottrill, CEO of NgageContent, has helped businesses navigate the divide between marketing and sales. In this episode, he interviews Rob Yoho, a Sandler Sales expert. They break down why measuring the right KPIs — and iterating based on real data — is crucial for marketing success. With years of experience in sales strategy and marketing, they provide real-world insights that can help you fine-tune your approach and close more deals.
What you’ll learn:
- The hidden “side doors” of the funnel and how to combat them
- How to track and optimize sales rep performance
- Discover key performance indicators that actually predict success and how to improve weak spots
- How sales and marketing teams can align to convert more leads into revenue
If you’re ready to stop leaving deals on the table, this episode provides the strategies you need to take action.
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About CM-YO
The CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast.
About NgageContent
NgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.
